![]() ![]() You should only have one difference between app icons to avoid having too many variables in your test. Once you have a strong hypothesis about improving key metrics, you should assign your designer or design team to create each variant. Your hypothesis should be developed based on this, with a clear plan on how you expect a variant to impact your KPIs. Determining the answer will inform your KPIs, such as Click-Through Rate (CTR), conversion rate and churn. The first question you must answer is what you want your app icon to achieve. There are five stages of A/B testing, which in some cases can be used as a continuous cycle to optimize fully. You can use these tests to identify how changes affect your Key Performance Indicators (KPIs). It requires you to create similar audience groups and expose them to variants of whatever you want to test (in this case, two variants of your app icon). #Phone app icon how to#How to perform an A/B testĪ/B testing is an ongoing method of testing the user experience. A/B testing is one of the most effective ways to get data-driven insights and ensure your app icon delivers the desired results. This includes testing how your app serves users in the app store and post-install. How to A/B test app icons for best resultsĪs with any design element critical to the user journey, marketers should test their app icons and optimize for success. A statement by Google explained, "Our new Google Workspace brand reflects this more connected, helpful, and flexible experience, and our icons will reflect the same." This rebrand included new app icons for Gmail, Drive, Docs, Calendar, and Meet. In 2020, Google rebranded the app icons for its business productivity suite – now known as Google Workspace. For example, a simplified logo representing your app’s function will make it easier for users to remember why they have your app installed. This means that you must consider how the app icon will appear within the user’s device. It can also appear on shortcut tabs featuring a user’s favorite apps. It is the image that appears on the home screen, in settings and when searching for a new app. Once installed, your app icon serves a different yet equally important purpose. Issues with the design can also lead to confused or misled users and negative brand awareness. While having a quality app icon can drive installs and be great for brand recognition, a poorly designed icon can discourage users from installing. Some mobile games will use the image of a popular character for immediate recognition. For example, a fintech app may prioritize a design that indicates a safe and secure experience, while mobile games are more likely to prioritize the entertainment on offer. Your app icon’s design needs to represent brand values. For the App Store, the median potential conversion rate (CVR) resulting from icon optimization is 18%. #Phone app icon install#Its purpose within the app store is to encourage the user to install your app. When appearing in the app store, the icon must catch the user’s attention and be as memorable as possible. It will be shown in search results and on featured pages and in charts, category pages, personalized recommendations, and other discovery channels. There are several ways users will see your app icon in app stores. Several online resources will help you create your app icons, such as Apple’s human interface guidelines and Android’s guide to creating an icon with image asset studio. No matter what, your app icon is critical to the user journey. Because users will see your app icon in various places, your icon’s design must serve multiple purposes. ![]() ![]() It also appears in Settings and Search and will first be seen by users on the App Store and Google Play store. What is an app icon?Īn app icon is a unique image used to represent an app on a user’s device. In this guide, we share how to design an app icon, how to A/B test your design, and share best practices for optimal results. Not only will this help your brand get noticed in the app store and drive organic installs, but your app icon will be placed on the user’s home screen and must be instantly recognizable. Every app needs an icon that users find easy to remember and aesthetically pleasing. Your app’s icon is often the first chance you have to make an impression on potential users, so it is essential to get it right. ![]()
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